case study

We have also been working on two different case studies including Inception and The Dark Knight Rises both with have been distrubuted by Warner Bros. We have been identifying the target audience and the genre. We have also been looking into how these two films have become such a success.

We then starting looking into how these films were marketed, distrubuted and consumed.
I then idenfitied the types of marketing that was used such as viral marketing. Also the different types of adverts used.We looked into the conventional marketing used such as: posters, magazines and trailers. Also the digital advertising such as: websites , social network sites, blogs , games and viral pop up adverts. We then looked into the strengths and difficulties with the types of marketing that was used.

We also did allot of research and a case study on the massive distrubution company Warner Bros.I identified that they are vertically and horizontally intergrated. They are also the only international film company that have a studio in the UK. I did secondary research on them and used many websites to build a case study on them.